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Ube · Halaya
Ube halaya
The classic Filipino ube jam: grated ube cooked slowly with milk, sugar and butter until thick. A Christmas favorite and a famous pasalubong.
How it’s made
- Boil and grate the ube.
- Cook it slowly in a wide pan with milk, sugar and butter, stirring constantly until very thick.
- Fill into sterilized jars or tubs and seal.
Who buys it
Households, pasalubong shops, bakeries, cafés and Filipino stores abroad.
Rules to know
FDA License to Operate and product registration. Halaya can be exported as a processed product. Requirements change, so confirm with the agency before you start selling.
Where it’s made in the Philippines
Made in almost every province; some convents and towns are famous for it.
How to start small
Real ube, no shortcuts: the stirring is what makes good halaya. Label the ube content honestly.
Who makes it on the map
No one on the map makes ube halaya yet.
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