Tubers, tuber pieces (setts) and tissue-cultured plantlets for planting. Farmers say this is the biggest shortage holding the industry back, so good planting material…
Philippine ube, from farm to halaya
Bohol Kinampay and beyond: 10 products made from ube, from planting materials to halaya and powder, who makes them, and how to prove your ube is Philippine.

What’s made from each part of the ube
- 1Vines and planting materials Baging at pananimUbe planting materials
- 2Fresh tubers Sariwang ubeFresh ube tubersFrozen grated ube
- 3Halaya Ube halayaUbe halaya
- 4Powder and flour Pulbos at harinaUbe powderUbe flour
- 5Baked goods and sweets Tinapay at kakaninUbe pastries and breadsUbe polvoron and candies
- 6Ice cream and drinks Sorbetes at inuminUbe ice cream and drinks
- 7Extract and flavor PampalasaUbe extract and flavoring
1Vines and planting materials Baging at pananim
2Fresh tubers Sariwang ube
Whole purple yam tubers, harvested after about 9 to 12 months. The base of everything else, and the part of the chain where farmers…
Ube boiled or steamed, grated and frozen. Bakers and halaya makers buy it because it saves time and is available all year.
3Halaya Ube halaya
The classic Filipino ube jam: grated ube cooked slowly with milk, sugar and butter until thick. A Christmas favorite and a famous pasalubong.
4Powder and flour Pulbos at harina
Dehydrated ube ground into powder. Light, shelf-stable and easy to ship, it is how much Philippine ube reaches bakers and drink makers abroad.
Dried ube milled into flour for breads, noodles and pastries, alone or mixed with wheat flour.
5Baked goods and sweets Tinapay at kakanin
Ube ensaymada, hopia, cheese pandesal, crinkles, cakes and more. The way most people first taste ube.
Polvoron, pastillas, yema and candies flavored with real ube. Light, long-lasting and easy to carry home.
6Ice cream and drinks Sorbetes at inumin
Ube ice cream, halo-halo, lattes, milk tea and shakes. The drinks and desserts that made ube famous abroad.
7Extract and flavor Pampalasa
Concentrated ube for flavor and color. Some “ube flavor” sold worldwide has little or no real ube, which is why honest labels and traced…
Farms record harvests, every delivery is accepted by the receiver, and buyers scan a QR to see the whole journey.
Join the ube trace Check a productOpen growing contracts
Buyers promise a floor price before you plant. If prices rise, you can negotiate up; if they fall, the floor holds.
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Planting materials
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Farmgate prices reported
What farms say they were paid per kilo of fresh ube. Shown only once 3 or more farms report for a province and month, so no single farmer can be identified.
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